{"id":153,"date":"2026-05-06T08:35:49","date_gmt":"2026-05-06T08:35:49","guid":{"rendered":"http:\/\/52.73.242.68\/~localgladiator\/communicate-convert-re-engage\/marketing-automation\/"},"modified":"2026-05-14T12:41:42","modified_gmt":"2026-05-14T12:41:42","slug":"marketing-automation","status":"publish","type":"page","link":"http:\/\/52.73.242.68\/~localgladiator\/launch365\/marketing-automation\/","title":{"rendered":"Marketing Automation"},"content":{"rendered":"<div id=\"pl-153\"  class=\"panel-layout\" ><div id=\"pg-153-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-153-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-153-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>Trigger-Based Sequences Keeps Revenue Coming Back<\/h2>\n<div>\n<p data-path-to-node=\"2\">In the home services industry, the biggest \"silent killer\" of profit isn't a lack of leads\u2014it's a lack of <b data-path-to-node=\"2\" data-index-in-node=\"106\">persistence.<\/b> Most contractors are great at the initial fix but terrible at the follow-up. If an estimate isn't signed in 48 hours, or if a customer hasn't been seen in six months, that future revenue usually vanishes into a competitor\u2019s pocket.<\/p>\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">The Launch365 Marketing Automation<\/b> tool is your 24\/7 digital sales assistant. It uses\u00a0<b data-path-to-node=\"3\" data-index-in-node=\"77\">Intelligent Event-Driven Routing<\/b> to ensure the right message hits the right customer at the exact moment they are ready to buy.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"1\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div>\n<h3 data-path-to-node=\"5\">\ud83d\uded1 The Pain Points of Manual Follow-Up<\/h3>\n<ul data-path-to-node=\"6\">\n<li>\n<p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">The \"Ghosted\" Estimate:<\/b> You sent a $10,000 install quote on Tuesday. It&rsquo;s now Friday. Your CSRs are overwhelmed with new calls and have forgotten to follow up. <a href=\"http:\/\/52.73.242.68\/~localgladiator\/the-ghosted-estimate\/\">That $10,000 is \"ghosting\" you<\/a>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">One-and-Done Fatigue:<\/b> You have a database of 5,000 past customers, but you haven't spoken to them since their last repair. When their AC breaks again, they&rsquo;ll just go back to Google because they&rsquo;ve forgotten your name.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">The \"Blast\" Mentality:<\/b> Sending a generic email blast to your entire list is annoying and leads to high \"Unsubscribe\" rates. You need to send a water heater offer <i data-path-to-node=\"6,2,0\" data-index-in-node=\"162\">only<\/i> to people who actually have old water heaters.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-2\" class=\"so-panel widget widget_sow-editor\" data-index=\"2\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div>\n<blockquote>\n<div><strong>Re-engaging stalled leads in your CRM can generate an average of $200,000 in 'found' revenue within the first 30 days. Your biggest growth opportunity isn't new leads\u2014it\u2019s the ones you already paid for.<\/strong><\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-3\" class=\"so-panel widget widget_sow-editor\" data-index=\"3\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div>\n<h3 data-path-to-node=\"8\">\ud83d\ude80 Key Features: The Automation Canvas<\/h3>\n<h4 data-path-to-node=\"9\">1. Visual \"Drag-and-Drop\" Workflow Canvas<\/h4>\n<p data-path-to-node=\"10\">Our upgraded 3-panel automation builder allows you to see exactly how a customer moves through your sales funnel. You can build sophisticated \"If\/Then\" logic that mirrors a real human conversation.<\/p>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">Delayed Actions:<\/b> Tell the system to wait 2 hours, 2 days, or 2 months before sending the next touchpoint.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Split-Path Logic:<\/b> If a customer opens your email but doesn't click, send an SMS. If they click but don't book, alert your top salesman to call them immediately.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"12\">2. Intelligent Multi-Channel Routing<\/h4>\n<p data-path-to-node=\"13\">Launch365 doesn't just send emails. It routes communications across <b data-path-to-node=\"13\" data-index-in-node=\"68\"><a href=\"http:\/\/52.73.242.68\/~localgladiator\/launch365\/sms-campaigns\/\">SMS campaigns<\/a>, email, and voice drops<\/b> based on customer behavior.<\/p>\n<ul data-path-to-node=\"14\">\n<li>\n<p data-path-to-node=\"14,0,0\"><b data-path-to-node=\"14,0,0\" data-index-in-node=\"0\">The Benefit:<\/b> People ignore 80% of emails, but 98% of text messages are read. By \"routing\" the conversation to the most effective channel, you <strong>increase your booking rate by 3x<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"15\">3. FSM-Triggered Revenue Recovery<\/h4>\n<p data-path-to-node=\"16\">Because Launch365 has deep, bi-directional sync with <b data-path-to-node=\"16\" data-index-in-node=\"53\"><a href=\"http:\/\/52.73.242.68\/~localgladiator\/launch365\/service-titan\/\">ServiceTitan<\/a>, <a href=\"http:\/\/52.73.242.68\/~localgladiator\/launch365\/jobber\/\">Jobber<\/a>, <a href=\"http:\/\/52.73.242.68\/~localgladiator\/launch365\/dispatch-scout\/\">DispatchScout<\/a>, and <a href=\"http:\/\/52.73.242.68\/~localgladiator\/launch365\/housecall-pro\/.\">Housecall Pro<\/a><\/b>, your automations are fueled by real-time data.<\/p>\n<ul data-path-to-node=\"17\">\n<li>\n<p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">Unsigned Estimate Sequence:<\/b> Automatically triggers a polite follow-up sequence the moment an estimate is marked as \"Pending\" in your FSM.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,1,0\"><b data-path-to-node=\"17,1,0\" data-index-in-node=\"0\">Membership Anniversary:<\/b> Triggers a \"Time for Your Tune-Up\" message exactly 180 days after their last service.<\/p>\n<\/li>\n<\/ul>\n<h4 data-path-to-node=\"18\">4. In-Canvas \"Issue Center\"<\/h4>\n<p data-path-to-node=\"19\">Stop worrying about sending the wrong message. Our built-in health check flags logic gaps or \"dead ends\" in your workflows before you hit go, ensuring a professional customer experience every time.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-4\" class=\"so-panel widget widget_sow-editor\" data-index=\"4\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>\ud83d\udca1 The Value: Revenue on Autopilot<\/h3>\n<div>\n<table data-path-to-node=\"22\">\n<thead>\n<tr>\n<td><strong>Feature<\/strong><\/td>\n<td><strong>The Result for Your Business<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"22,1,0,0\"><b data-path-to-node=\"22,1,0,0\" data-index-in-node=\"0\">Estimate Follow-Up<\/b><\/span><\/td>\n<td><span data-path-to-node=\"22,1,1,0\"><b data-path-to-node=\"22,1,1,0\" data-index-in-node=\"0\">Recover Lost Quotes.<\/b> Turn \"I'll think about it\" into \"When can you start?\"<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"22,2,0,0\"><b data-path-to-node=\"22,2,0,0\" data-index-in-node=\"0\">Lifecycle Tagging<\/b><\/span><\/td>\n<td><span data-path-to-node=\"22,2,1,0\"><b data-path-to-node=\"22,2,1,0\" data-index-in-node=\"0\">Customer for Life.<\/b> Automatically stay top-of-mind so they never call a competitor.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"22,3,0,0\"><b data-path-to-node=\"22,3,0,0\" data-index-in-node=\"0\">Smart Splits<\/b><\/span><\/td>\n<td><span data-path-to-node=\"22,3,1,0\"><b data-path-to-node=\"22,3,1,0\" data-index-in-node=\"0\">Maximized Attention.<\/b> Use the channel (text or email) that the customer actually uses.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"22,4,0,0\"><b data-path-to-node=\"22,4,0,0\" data-index-in-node=\"0\">Zero Manual Labor<\/b><\/span><\/td>\n<td><span data-path-to-node=\"22,4,1,0\"><b data-path-to-node=\"22,4,1,0\" data-index-in-node=\"0\">Office Efficiency.<\/b> Free your staff from \"chasing\" leads so they can focus on customers.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-5\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h3>\ud83d\udcb0 Cost Savings: The Efficiency Advantage<\/h3>\n<div>\n<table data-path-to-node=\"25\">\n<thead>\n<tr>\n<td><strong>Traditional Marketing Method<\/strong><\/td>\n<td><strong>Estimated Cost<\/strong><\/td>\n<td><strong>Launch365 Automation<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"25,1,0,0\"><b data-path-to-node=\"25,1,0,0\" data-index-in-node=\"0\">Email Marketing (MailChimp\/ActiveCampaign)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,1,1,0\">$150 - $400\/mo<\/span><\/td>\n<td><span data-path-to-node=\"25,1,2,0\"><b data-path-to-node=\"25,1,2,0\" data-index-in-node=\"0\">Included<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"25,2,0,0\"><b data-path-to-node=\"25,2,0,0\" data-index-in-node=\"0\">Manual Follow-Up Labor (CSR Hours)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,2,1,0\">$500 - $1,000\/mo<\/span><\/td>\n<td><span data-path-to-node=\"25,2,2,0\"><b data-path-to-node=\"25,2,2,0\" data-index-in-node=\"0\">Automated ($0)<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"25,3,0,0\"><b data-path-to-node=\"25,3,0,0\" data-index-in-node=\"0\">Lead Re-Acquisition (Google Ads)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,3,1,0\">$50 - $150 per lead<\/span><\/td>\n<td><span data-path-to-node=\"25,3,2,0\"><b data-path-to-node=\"25,3,2,0\" data-index-in-node=\"0\">Free (Past Customers)<\/b><\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"25,4,0,0\"><b data-path-to-node=\"25,4,0,0\" data-index-in-node=\"0\">Monthly Savings<\/b><\/span><\/td>\n<td><span data-path-to-node=\"25,4,1,0\"><b data-path-to-node=\"25,4,1,0\" data-index-in-node=\"0\">~$1,000+ \/mo<\/b><\/span><\/td>\n<td><a href=\"http:\/\/52.73.242.68\/~localgladiator\/pricing\/\"><span data-path-to-node=\"25,4,2,0\"><b data-path-to-node=\"25,4,2,0\" data-index-in-node=\"0\">Unbeatable Cost Reduction<\/b><\/span><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-6\" class=\"so-panel widget widget_sow-editor\" data-index=\"6\" ><div class=\"hypercore-imported-contentblock panel-widget-style panel-widget-style-for-153-0-0-6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div>\n<h3 data-path-to-node=\"27\">\ud83e\udded Phase of the Buyer's Journey: Conversion &amp; Retention<\/h3>\n<p data-path-to-node=\"28\">Marketing Automation is the bridge between <b data-path-to-node=\"28\" data-index-in-node=\"43\">Phase 3 (Conversion)<\/b> and <b data-path-to-node=\"28\" data-index-in-node=\"68\">Phase 5 (Retention)<\/b>. It is the engine that ensures a prospect becomes a customer, and a customer becomes a lifelong source of recurring revenue.<\/p>\n<h3 data-path-to-node=\"29\">Keep Your Database from Going Cold!<\/h3>\n<p data-path-to-node=\"30\">Activate the Launch365 Marketing Automation Engine and start harvesting the \"low-hanging fruit\" in your business today.<\/p>\n<p><strong>Have Questions? Call         <a class=\"phone-num\" href=\"tel:9199268796\">919-926-8796<\/a>\r\n        <\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-153-0-0-7\" class=\"widget_text so-panel widget widget_custom_html panel-last-child\" data-index=\"7\" ><div class=\"textwidget custom-html-widget\"><div class=\"lnbCTAButtonBox\">\n\t\t\t\t\t<div class=\"lnbCTAButtonBox__buttons\">\n                        <a is=\"hypercore-button\" class=\"hypercore-button v8-modal-open\" href=\"javascript:void(0)\"\n                            onclick=\"v8ModalOpen()\">\n                            <span>Book A Demo<\/span>\n                        <\/a>\n                        <a is=\"hypercore-button\" class=\"hypercore-button line-border\"\n                            href=\"http:\/\/52.73.242.68\/~localgladiator\/pricing\/\">\n                            <span>Pricing & Packages<\/span>\n                        <\/a>\n                    <\/div>\n                <\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Trigger-Based Sequences Keeps Revenue Coming Back In the home services industry, the biggest &#8220;silent killer&#8221; of profit isn&#8217;t a lack of leads\u2014it&#8217;s a lack of persistence. Most contractors are great at the initial fix but terrible at the follow-up. If an estimate isn&#8217;t signed in 48 hours, or if a customer hasn&#8217;t been seen in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":131,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-153","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation Tool for Contractors | Scale Your Revenue<\/title>\n<meta name=\"description\" content=\"Deploy a powerful marketing automation tool for contractors. Automate lead nurturing, estimate follow-ups, and review requests. 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