Marketing Automation

Trigger-Based Sequences Keeps Revenue Coming Back

In the home services industry, the biggest "silent killer" of profit isn't a lack of leads—it's a lack of persistence. Most contractors are great at the initial fix but terrible at the follow-up. If an estimate isn't signed in 48 hours, or if a customer hasn't been seen in six months, that future revenue usually vanishes into a competitor’s pocket.

The Launch365 Marketing Automation tool is your 24/7 digital sales assistant. It uses Intelligent Event-Driven Routing to ensure the right message hits the right customer at the exact moment they are ready to buy.

🛑 The Pain Points of Manual Follow-Up

The "Ghosted" Estimate: You sent a $10,000 install quote on Tuesday. It’s now Friday. Your CSRs are overwhelmed with new calls and have forgotten to follow up. That $10,000 is "ghosting" you.
One-and-Done Fatigue: You have a database of 5,000 past customers, but you haven't spoken to them since their last repair. When their AC breaks again, they’ll just go back to Google because they’ve forgotten your name.
The "Blast" Mentality: Sending a generic email blast to your entire list is annoying and leads to high "Unsubscribe" rates. You need to send a water heater offer only to people who actually have old water heaters.

🚀 Key Features: The Automation Canvas

1. Visual "Drag-and-Drop" Workflow Canvas

Our upgraded 3-panel automation builder allows you to see exactly how a customer moves through your sales funnel. You can build sophisticated "If/Then" logic that mirrors a real human conversation.

Delayed Actions: Tell the system to wait 2 hours, 2 days, or 2 months before sending the next touchpoint.
Split-Path Logic: If a customer opens your email but doesn't click, send an SMS. If they click but don't book, alert your top salesman to call them immediately.

2. Intelligent Multi-Channel Routing

Launch365 doesn't just send emails. It routes communications across SMS campaigns, email, and voice drops based on customer behavior.

The Benefit: People ignore 80% of emails, but 98% of text messages are read. By "routing" the conversation to the most effective channel, you increase your booking rate by 3x.

3. FSM-Triggered Revenue Recovery

Because Launch365 has deep, bi-directional sync with ServiceTitan, Jobber, DispatchScout, and Housecall Pro, your automations are fueled by real-time data.

Unsigned Estimate Sequence: Automatically triggers a polite follow-up sequence the moment an estimate is marked as "Pending" in your FSM.
Membership Anniversary: Triggers a "Time for Your Tune-Up" message exactly 180 days after their last service.

4. In-Canvas "Issue Center"

Stop worrying about sending the wrong message. Our built-in health check flags logic gaps or "dead ends" in your workflows before you hit go, ensuring a professional customer experience every time.

💡 The Value: Revenue on Autopilot

Feature	The Result for Your Business
Estimate Follow-Up	Recover Lost Quotes. Turn "I'll think about it" into "When can you start?"
Lifecycle Tagging	Customer for Life. Automatically stay top-of-mind so they never call a competitor.
Smart Splits	Maximized Attention. Use the channel (text or email) that the customer actually uses.
Zero Manual Labor	Office Efficiency. Free your staff from "chasing" leads so they can focus on customers.

💰 Cost Savings: The Efficiency Advantage

Traditional Marketing Method	Estimated Cost	Launch365 Automation
Email Marketing (MailChimp/ActiveCampaign)	$150 - $400/mo	Included
Manual Follow-Up Labor (CSR Hours)	$500 - $1,000/mo	Automated ($0)
Lead Re-Acquisition (Google Ads)	$50 - $150 per lead	Free (Past Customers)
Monthly Savings	~$1,000+ /mo	Unbeatable Cost Reduction